The center of Attention

Today I read a very interesting aticle about YAO MING It is called the center of attention. The author tracked the Yao Ming’s growing up in NBA and analyzed his potential economic value in international market. He noticed that Yao Ming is not only the future of Houston Rockets, NBA, but also the most important value of Yao is to open the wallets of China's 1.3 billion consumers. Yao Ming did not realize that how much money he could make before he was picked by Huston Rockets as NO.1 selection of NBA draft. He needs time to get used to NBA as a rookie, international player. Also, adjusted him as a NBA player and helped his team improving a lot; meanwhile, beside his efforts their parents were also helping him. Yao Ming not only helped Houston Rockets in achievement, but also helped them in finance. Where there is fame, charm and potential, money usually follows. The Rockets have seen single-game ticket sales rise 55% (group sales are up 100%) since Yao arrived. Establishment of team Yao indicates that it is time to discover Yao’s potential economic value. To help turn Yao into an elite pitchman, Zhang recruited John Huizinga, deputy dean of faculty at the University of Chicago Graduate School of Business, sports agent Bill Duffy and a marketing director, Bill Sanders. In September Team Yao, as the group is known. Yao Ming is a wide-world known NBA basketball player from China; in addition, china has the largest population the world; also it has the largest market. Apparently, there is a very essential relationship between NBA, Yao Ming, and China. Moreover, in this case author express his idea implicitly; that is Chinese market has a huge potential, it as huge as Yao Ming.